The mystery of how to get shiny hair isn't a tricky one to solve. The key to getting shiny damage free hair we all long for is making sure your hair is nourished, from the start of your routine. And the right hair shampoo is imperative to a healthy hair care routine. That's where Dove Daily Shine Shampoo comes in. Why Dove Daily Shine Shampoo? Dove Daily Shine Shampoo with Nutritive Serum builds a protective shield around the hair fiber and defends your hair from daily hair damage. It is a gentle hair shampoo that keeps your hair looking healthy and lustrous. The shampoo is mild on your scalp but gives protection from the aggression your hair faces every day. Its Nutritive Serum absorbs into the hair strands to keep them beautifully nourished and shiny, this Dove shampoo surrounds your hair with a protective shield, defending it from everyday stresses, like brushing & damage. Can I use Dove hair shampoo daily? Since 1993, Indian women have relied on Dove for beautiful skin. Now, Dove helps you pamper yourself in a new way every day, with a wide range that includes skin care, hair care and deodorants. Not only is the Dove shampoo gentle enough to use every day, over time Dove Intense Repair Shampoo makes your hair better*. So, as well as cleansing from roots up, it helps make your hair look healthy, too. The result? Beautifully shiny, strong and silky hair which is everything you want it to be. *Based on lab test with Dove Daily Shine System vs non-conditioning shampoo